That is a common piece of advice in the antique collecting world but this wonderful philosophy applies to general, everyday shopping too!
The idea behind “buy what you love” is that you should prioritize personal passion and enjoyment over strict investment potential or immediate practical use.
Buying what you love when antique shopping is a widely recommended philosophy because antiques are primarily for personal enjoyment and enhancing your living space, rather than guaranteed financial investments. The value of antiques can fluctuate, making emotional satisfaction the most reliable return on investment. Buying what you love can bring personal satisfaction and fulfillment and also awaken feelings of nostalgia, reconnecting you to personal memories, family history or a general sense of days gone by.
